Plush
Warm sheets, comfy tees, and favorite jeans are only good if they are clean. Plush provides clean, modern solutions to the age-old chores of washing and drying. A simple, monochromatic color palette made of bright purples gives the brand a fun yet comfortable feel. Serif and sans serif fonts balance the desire for luxury with the comfort of being at home. A hierarchical grid makes Plush’s overall look comfy and loose.
July 26, 2022
Brand Identity Design
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